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Anand Ranganathan PDF Print E-mail
Friday, 27 June 2008

 The PGSEM FIAI team will be hosting a talk from Mr. Anand Ranganathan, Efficient Frontier, the world's largest search marketing firm. Mr. Anand has given 3 topics and we would like to know from students as to what would interest them the most.

The 3 topics are
1) Digital advertising: where it is going, why it is the future, what that future holds, and what the opportunities and challenges are.
2) Search Marketing: what it is, what makes it different, why it is complex and what the opportunities and challenges are. (assumes some knowledge about Internet advertising and Internet business models)
3) Efficient Frontier: what we do, what makes us unique, what are the cool things we do, and why we rule. (assumes some knowledge about search marketing, has the potential to get technical and quantitative)

Please let us know your preference by participating in the poll. 

Profile of Anand Ranganathan

Founder, Efficient Frontiers

Anand Ranganathan is one of the founders of Efficient Frontier (www.efrontier.com), the World’s largest search engine marketing company. Efficient Frontier was founded in Mountain View, Calif. in 2002 with the aim of bringing complex algorithms and wallstreet type analytics to online advertising. Today, Efficient Frontier manages over USD 500M of paid search spend and has more than doubled every year since its founding in 2002. Efficient Frontier has offices around the world in Mountain View, New York City, London, Paris, Hamburg, Bangalore, Chennai, Hong Kong, Tokyo and Sydney.

Anand graduated as a software engineer in 1995 and went to pursue his Masters in distributed systems at the University of Utah. After spending 5 years leading the design and development of Efficient Frontier's system architecture, he returned to India latelast year to set up Efficient Frontier’s services and business centre in Bangalore. Prior to Efficient Frontier, Anand had worked at Desktop.com developing and maintaining their data model and backend infrastructure, contributed to open source projects such as Apache, FreeBSD and tcsh, and also co-founded a major political website in the US as well as contributed to Bookmarks magazine where he continues to serve as Associate Editor.
Last Updated ( Friday, 27 June 2008 )
 
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